The loyalty math of
two trips a year.
Travel is a low-frequency industry: the relationship has to survive the long quiet between bookings. aiRA reads booking pace and loyalty together, and times the play to the window when a member is actually deciding.
Why it is different here
The year has two bookings in it.
Daily-frequency playbooks fail here. Three things aiRA is built around when the purchase cycle is measured in seasons.
Loyalty has to survive the silence
Months of no contact is the normal state, not a churn signal. Lapse is read against booking windows and seasons, so the win-back lands when the member is deciding, not when a timer fires.
One booking carries the quarter
With tickets this size, a mispriced offer is expensive. Every proposed campaign shows its reasoning and waits for approval before anything sends.
Status is the product
The member one stay short of keeping status is your most persuadable customer, and the easiest to lose. aiRA keeps that segment current without anyone asking for it.
What it runs here
Fifteen things aiRA runs on airline and hotel data.
In the order you would actually use them, with what each one gives back.
01
Analyse
See what is happening, and why.
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RCA Deep Dive
The real reasons stays, bookings or add-on revenue changed.
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Route & Property Analysis
How members actually travel, by route, cabin, property and market.
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Status & Lapse Risk
Who is about to miss a tier, and who is drifting away from rebooking.
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Fraud Detection
Unusual earn and redemption activity, including retro-claim abuse.
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Reconciliation
Keeps miles and rewards balanced across partners and properties.
02
Decide
Pick the offer and the audience.
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Campaign Strategy
Picks the members and the offer that fit how they already travel.
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Earn & Burn Design
Earning and redemption by night, stay or flown segment, modelled first.
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Tier Fast-track
Clear milestones to the next tier, and the upgrades that come with it.
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Ancillary Attach
Seat, bag, lounge, dining and spa offers aimed at the trips that take them.
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Direct-booking Incentive
A reward-led shift away from the OTA, costed against the commission it saves.
03
Act
Launch it. You approve before it goes live.
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Promotions
Earn, burn and bonus offers, ready to approve.
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Milestones
Status runs and fast-track qualification, built for you.
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Win-back Journey
A flow that triggers when a member stops booking.
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Audiences
Segments by route, cabin, property and status.
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Campaigns
One message across every channel a traveller uses.
Asked in travel
One question, taken all the way to a decision.
Every answer arrives with the reasoning shown, earns the next question, and ends as a move built and waiting on a person.
Which members are inside their booking window right now?
Reading booking pace and loyalty together, ranked by the value of the next likely trip.
Keep the ones who slipped a tier this year. What would a points top-up cost?
Held to slipped tiers still inside the window, with the top-up cost shown first.
The move comes back built. Nothing sends until a person approves it.
Bring the question your revenue team is still waiting on.
Forty-five minutes, one real question, your own business context. You leave with the answer and the move built, or you leave knowing aiRA is not the fit. Both are useful.
Book a working session