Marketing, CRM, eCommerce, BI and growth ask in plain language. aiRA reads the warehouse you already have, answers with the reasoning shown, and builds the segment or the journey that answer calls for. Nothing reaches a customer until a person approves it.
What it does
Not a report, and not a chat. The answer arrives with the reasoning that produced it and the move it implies, built against your own data and held for a decision.
One thread
No ticket, no queue, no analyst in between. Marketing, CRM, eCommerce, BI and growth ask in their own words and get the answer back in the same sitting, which is the difference between a question worth asking and one that waits for the next sprint.
Your business context
Industry playbooks ship pre-built and your own business context layers on in days, against the two to four months of modelling a semantic layer needs before it can answer anything at all.
The move
A chart, a narrative and an export, and turning any of it into a campaign is a separate brief for a separate team. aiRA builds the segment and drafts the journey in the same thread that answered the question, and holds them there until a person approves.
Its working
The query it ran, the assumptions it made and the documents it drew on all come back with the answer. An analyst can audit the reasoning, and the person who asked does not have to take the number on trust.
Your domain
Not a text-to-SQL layer waiting to be told what loyalty means. aiRA reasons in the vocabulary the business already uses: points programmes, allocation and expiry, cohorts, lapse windows and the offers that move them.
How it fits
You already own the warehouse. You already own the channels. What is missing is the judgement in between, and today that runs on analyst tickets and Monday meetings.
System of record
Reads where your data already sits
The intelligence layer
System of action
Executes anywhere, in any channel
aiRA reads your data in place. No migration, no rebuild.
It plugs into what you already own and pushes to what you already run.
Every move waits on your approval before it goes live.
Security
SOC 2 Type II
CCPA
GDPR
Also ISO 27001 and PCI DSS certified, and PDPA compliant. HIPAA-capable under a BAA. Aligned to the NIST AI Risk Management Framework and the EU AI Act.
Getting started
Four phases with a named output each, run by a Capillary success manager. Your team is needed in the first and the third.
Your business context, your tiers and the questions your team actually asks.
OutputA signed-off requirements document
aiRA is pointed at your warehouse and trained on your context. Read access is all it needs.
OutputA configured instance on your data
Around thirty representative questions, checked against your own numbers until the gap closes.
OutputA parity report you sign off
Seats get access, the approval gate is wired to the people who own it, and the credit ledger starts.
OutputaiRA live for your teams
The parity gate
99% agreement, minimum
aiRA is not switched on for a brand until it reproduces your own reporting at least that closely, so the first answer your team sees is one you can check against a number you already trust.
Thirty minutes, one real question, answered live. We reply within one business day with a time and the security brief.
Book a working session